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Jennifer Lynch

Hi

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John Good

Looking forward to our conversation in 5 minutes! Iโ€™m ready to talk about toys!

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Christopher Byrne

Talk to You then.

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Regina

Canโ€™t wait!

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John Good

Hello everyone and welcome to Toy Talk! A conversation about the best toys this Holiday Season.

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John Good

Before we get started, can everyone introduce themselves and let us know what they do?

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Amy Mabry

Hi! Excited to talk about the best toys! Iโ€™m Amy one of the cofounders of Skip and Play! We match a childโ€™s age and stage with the very best toys. We have subscriptions, birthday boxes, and we just launched our holiday box!

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Christopher Byrne

Chris Byrne aka The Toy Guy-researcher, author, analyst with 30+ years in toys.

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Jennifer Lynch

Hi all! Iโ€™m the editorial manager for TTPM.com, which stands for Toys, Tots, Pets & More. Itโ€™s the largest and leading video consumer product review site specializing in toys, baby products and pet productsโ€”essentially weโ€™ve got the whole family covered. Personally, Iโ€™ve been covering product and consumer trends in the industry for nearly 8 years.

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John Good

Let's get to know you guys a little better with a fun question: What was the best holiday gift you received as a kid and why did you love it so much?

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Regina

Hi! Iโ€™m Regina Paquette Cofounder of Skip and Play. My background is design. So we bring you the very best toys for development that also happen to be unique and beautiful!

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Christopher Byrne

Always loved my Matchbox cars. They opened up a world of creative play for me.

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Amy Mabry

I loved play sets! And anything that I can use my imagination with!

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Jennifer Lynch

What I really wanted one Christmas was the Barbie Jeep. Santa didnโ€™t really understand the difference though between Barbieโ€™s Jeep and the ride-on so I got the one for Barbie-that said it opened up a whole new world of adventures for me and my dolls.

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Christopher Byrne

Goodtalk message

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Christopher Byrne

Then there was Mr Machine.

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Regina

I loved my baby doll. I was training to be a mom and didnโ€™t know it I guess... that or my parents should have given me the little sister I wanted.

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John Good

With Toys-R-Us now gone some parents may not know where to find new toys. Where do you like to discover new toys?

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Christopher Byrne

Lots of kids use YouTube. Online Amazon, Jet and other places.

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Amy Mabry

From Skip and Play of course :) Thatโ€™s one of the reasons we started for children to discover new toys that also encourage learning and development

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Regina

Skip and Play takes the guesswork out of what to get your kids AND bonus keeps the ugly toys out of your house if grandparents want to get a gift!

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Jennifer Lynch

Nothing beats a walk through your local toy stores and seeing what kids are unboxing online!

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John Good

Amy and Regina, I've heard a lot about open-ended play. What is it? Can you tell us about the benefits of open-ended play for preschoolers and young kids?

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Christopher Byrne

At this time of year, youโ€™ll have more toys at drugstores, grocery, garden centers and more.

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Amy Mabry

Great question! Itโ€™s really letting the child lead through their imagination! They have so much Development going on at this phase and itโ€™s a way to encourage it

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Regina

A lot of parents like to lead the child in what to do with the toys instead of letting the child explore the toys! We provide the right toys targeted at the age so they can explore their creativity

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Amy Mabry

Good idea Christopher on garden centers! Never thought of that!

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John Good

I love that...just let them play how they want to play

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John Good

For everyone, what are some of your favorite open-ended play toys?

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Regina

Yes itโ€™s easier to do that when they have the right toys!

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Christopher Byrne

I agree. Play is such an important part of discovery and expression.

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Regina

I love plan toys doctor, makeup artist, and vet kits!

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Christopher Byrne

Crayons! Blocks! Toy cars. Dolls you bring to life with your imagination.

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Jennifer Lynch

I think todayโ€™s parents especially care a lot more about open-ended play. Weโ€™ve seen somewhat of a backlash to app-heavy toys as parents seek out the same kinds of toys they grew up with that get their kids outdoors and interacting with each other. Roleplay toys are great for this. Melissa & Doug has done especially great job with their grocery store items

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Amy Mabry

We just put a super cute pretend sushi set, and itโ€™s so fun because they can have a pretend โ€œadultโ€ dinner experience

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Christopher Byrne

As long as the kidโ€™s imagination is running the show, it can be any toy.

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Amy Mabry

Yes, love role play toys Jennifer!

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Regina

I also like kid-o for modern cause and effect toys that light up or make sounds.

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Jennifer Lynch

Agreed, Chris

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Christopher Byrne

Yes on Kid-o. Also gorgeous.

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Amy Mabry

Jennifer, have a cool story to tell you....

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Amy Mabry

Since you were talking about toys that we had when we were children, We had a really cute Jack-in-the-Box and one of our Skip and Play boxes. I thought it was too outdated and I took it out of the box. We went to an event and we just happen to have it, So I took it out and put it in the middle of the๏ฟผ play space. The kids LOVED it!!!!

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Christopher Byrne

Open ended play is also about narrative and how kids begin to tell the story of themselves in the context of their world.

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John Good

Chris, Jennifer just alluded to it with a backlash to app-heavy toys, but there are toys out there that use tech wisely. What are some of your favorite tech toys this year?

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Christopher Byrne

Jack in the Boxes are centuries old. Classic!!

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Amy Mabry

So now we have the Jack-in-the-Box, with three different variations, a dog, a monkey, and a unicorn!

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Christopher Byrne

Nintendo Labo combines maker play with video.

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Christopher Byrne

I want the unicorn!

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Christopher Byrne

I like LittleBits for creativity with tech.

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Jennifer Lynch

The Kano Harry Potter Coding Kit is one of my favorites this year.

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Amy Mabry

We will get you the unicorn Christopher!

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Jennifer Lynch

Itโ€™s got the coding element but thereโ€™s also a bit of imaginative play as well

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Regina

I believe children have such incredible immigrations that often the more basic toys can actually teach them to open up a bigger world in their minds than they could get through getting on an app. I LOVE hearing my almost three year old son have full in conversation with with his toys.

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Christopher Byrne

Absolutely, Jennifer. Thatโ€™s awesome.

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John Good

Jennifer, for younger kids, do you think it is better to give one or two โ€œbig" toys or a number of smaller toys?

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Christopher Byrne

And itโ€™s a springboard to imaginary play.

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Jennifer Lynch

It depends on the childโ€ฆand parentโ€™s budgets. Some kids like a lot of smaller items that they can play with together, while others want that big-ticket item

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John Good

What are some of the popular big-ticket items youโ€™ve seen this year?

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Christopher Byrne

I agree. Every family has their own choices. I do always worry about โ€œpresent overloadโ€ when kids canโ€™t appreciate each toy.

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Christopher Byrne

Scout the ride on Pony from KidTrax.

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Jennifer Lynch

Well the Barbie Dreamhouse is always a top-seller, and this year for Jurassic World fans, thereโ€™s the Alpha Training Blue (for the older kids or the big kids at heart)

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Christopher Byrne

$399 at Walmart.

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Christopher Byrne

The LOL Dollhouse is $199 and hugely popular.

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Jennifer Lynch

Chris, brings up another good one. Ride-ons are always popular holiday items

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Regina

I personally got my son a train set and table (he actually asked for a table to go with it ๐Ÿ˜‚) and a dollhouse for imaginative play!

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Christopher Byrne

You have to see the Barbie Camper! Itโ€™s bigger than my first apartment.

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Amy Mabry

I canโ€™t wait to get my daughter a Barbie dream house! Sheโ€™s only 3 months so that present will come later :)

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Regina

Though I wonโ€™t get credit as Santa will be bringing it ๐Ÿ™„

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Christopher Byrne

A classic since 1972!

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John Good

For a family with 2-3 kids, what are the best toys for multiple younger kids to share? Toys that promote kinder play with one another and give parent a break.

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Christopher Byrne

Iโ€™m one of five kids, and we always got games to play together.

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Amy Mabry

I love the Kid O house because you can get three different ones, they can build, add people, use imaginative play, etc

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Christopher Byrne

Building toys that can be done together are good, too.

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John Good

Iโ€™m on if 5 too...4 sisters so a lot of barbie sets

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Jennifer Lynch

Also blastersโ€”not necessary a kindness promoter but they sure are fun for multiple kids and keeps them active

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Amy Mabry

Blocks can be simple at 1-2 years and then advance as they get older and can be played with multiple children

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Christopher Byrne

Wow.

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Jennifer Lynch

Sounds like your sisters needs that Dreamhouse, John!

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Christopher Byrne

Craft sets are good, especially ones that make Multiple projects.

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Christopher Byrne

LOL

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Regina

Yes! Iโ€™m a big fan of craft sets!

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Jennifer Lynch

Vehicle playlets are another solid option

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Regina

Make a day of it and just tape trash bags down and go nuts!

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John Good

Following up on what Amy just said about growing up with blocks, What do you all recommend as an ideal toy to grow old with? For example, magnatiles seem to work for toddlers but have longevity and hold their attention long after.

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Christopher Byrne

Itโ€™s not really a toy, but lots of kids are into cooking for real, and there are some sets designed for young chefs.

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Amy Mabry

Christopher we have a baking set in our boxes!

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Amy Mabry

Train sets you can grow with, and literally have them set up through adulthood!

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Christopher Byrne

LEGO, of course. As kids develop physically and cognitively, they can do more.

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Regina

My son LOVES his play kitchen that is set up right near my kitchen so we can cook together!

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Christopher Byrne

Yay train sets!

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Regina

To his dismay my one year old daughter is just starting to walk and seems to love his kitchen too.

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Jennifer Lynch

In terms of toys for preschools, I love the kind that literally grow with your child and convert for as your chid gets older. Skip Hop and Fisher-Price both do a great job at this with play/activity tables

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Christopher Byrne

Kids love things that make them feel โ€œbig.โ€

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Regina

We will be giving him some books on sharing this Christmas.

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Amy Mabry

Love activity tables!

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Regina

Or Santa can take the credit for that one! ๐Ÿ‘

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Christopher Byrne

Ha ha@Regina.

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John Good

Amy and Regina, youโ€™ve mentioned a few toys that are in your boxes already, but can you tell us a little bit more about Skip and Play and how you decide what toys go in a box?

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Regina

My daughter likes books so sheโ€™s getting a book nook filled with books!

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Jennifer Lynch

Thereโ€™s also a lot of great games that grow with your child and aid their development. Educational Insights/Learning Resources have a whole line of these types of games

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Christopher Byrne

As well as Wonder Forge and ThinkFun.

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Jennifer Lynch

As the child gets older their new types of gameplay elements that get worked in that also teach numbers and colors

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Amy Mabry

Great question! We look at three different things. First are they the best toy for that age range? We want to make sure itโ€™s supports development and encourage learning. Second do the colors match up with something thatโ€™s aesthetically pleasing. Many toys are so busy they are overstimulating. We want to make sure theyโ€™re calming for the child but also calming for your home. Third, do they complement each other.

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Jennifer Lynch

Yes and Wonder Forge is great at encouraging imaginative play into the games as well

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Christopher Byrne

I think todayโ€™s parents are far more sophisticated about design, and thatโ€™s important to them.

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Amy Mabry

For instance, we wouldnโ€™t put three music toys in a box. We would put in a music toy, with a pretend play set, with an early writing toy, etc

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Question from Caitlin

Some of us have furbabies! Have you seen any fun pet toys this year?

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Amy Mabry

Yes! Plan Toys just released Vet set that will be going in our boxes!

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Regina

Gund had a baby vet set at 6 months old. Itโ€™s adorable!

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John Good

Thatโ€™s interesting Amy, Iโ€™ve never thought about the color of toys affecting the mood of your kids. Glad someone is!!

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Christopher Byrne

Lots of great tug and fetch toys.

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Jennifer Lynch

Zippy Burrows has a great fun line of pet toys with toys shaped like donuts, coffee cups or milk & cookies

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Amy Mabry

Goodtalk message

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John Good

Chris and Jennifer, for @thetoyguy and TTPM, respectively, how do you all decide what toys to research, test and review?

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Amy Mabry

Hereโ€™s the pretend vet set

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Jennifer Lynch

For pet parents celebrating Hannukah I also love the Chewish Treats toy line!

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Jennifer Lynch

Every jewish dog needs its dose of bagels and lox!

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Christopher Byrne

We travel all over. Talk to companies, look at trends and try to find the ones kids and parents will be curious about.

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Regina

Goodtalk message

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Christopher Byrne

Weโ€™re already looking at toys for 2019!

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Jennifer Lynch

We start looking at products, meeting with companies and attending toy shows alsmot a year out from when the hit shelves. It does offer us a good idea of some trends that might be hot and the types of products to seek out for review, such as poop toys! Who saw that coming?

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John Good

Are poop toys the hot item this year?

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Christopher Byrne

One of them.

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Christopher Byrne

There are a lot from games to collectibles.

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Regina

We live going to toy fairs. You wonโ€™t see and poop toys in our boxes until our potty training box is released.

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John Good

From what youโ€™ve all reviewed this year, seen in the marketplace or just heard from other parents: what are the hottest toys this year?

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Jennifer Lynch

Among themโ€ฆthat pimple toys and Iโ€™d say collectibles/surprise toys just keep getting hotter and hotter

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Christopher Byrne

LOL Surprise is probably the hottest mass market brand.

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Christopher Byrne

Of course itโ€™s not for all kids.

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Christopher Byrne

Unboxing and blind bags are hot. And there are so many.

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Christopher Byrne

Nintendo Switch for video game platforms.

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Jennifer Lynch

Agreed, LOL is the hottest item and will continue to be the one that will be hardest to find this season. FurReal from Hasbro is another perennial favorite as we see more of the pet rescue trend growing as well. Moose Toysโ€™ Little Scruff a Luvs is another one

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Jennifer Lynch

FurReal Munchinโ€™ Rex and Ricky The Trick Lovin Pup are both super hot this season

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Christopher Byrne

Nerf is strong this year, and their Laser Ops is the best home laser tag weโ€™ve seen.

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John Good

Thank you all for joining us and making every parentโ€™s Holiday shopping a little bit easier this year! I hope you enjoyed the conversation.

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John Good

For anyone that wants to know more about Skip & Play, TTPM and The Toy Guy after this talk โ€“ where can they go to learn more?

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Jennifer Lynch

I think for the surprise toys though, weโ€™re still seeing the most innovative ways to unbox rise to the top of the pack

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Christopher Byrne

Thanks!! Happy holidays!!

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Christopher Byrne

Thetoyguy.com.

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Jennifer Lynch

You can visit TTPM.com for toy, baby, and pet product reviews!

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Amy Mabry

Thank you all for the great conversation!

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Jennifer Lynch

Thanks for having us!

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Christopher Byrne

And itโ€™s now over to Santa!

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Regina

Use code: HELLO for 20% off your first box and make sure to follow us in instagram for free toy Fridayโ€™s!

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Regina

Skipandplay.com โค๏ธ๐Ÿ“ฆ๐Ÿ“ฎ๐ŸŽ

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Jennifer Lynch

TTPMโ€™s also got some great holiday giveaways to check out!

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